Do you want to target the widest audience possible?
The rise of digital marketing has struck a blow to traditional marketing methods. The paradigms of marketing have changed and their channels have changed with them. Physical marketing methods have reduced in importance with many channels phased out entirely.
With that said, one medium which still reigns supreme is the hoarding or the common billboard.
This method is one which still enjoys popularity and favor with businesses. Hoardings are a marketing method which guarantees big results. This is due to the many advantages which this marketing method still promises.
Size Matters
Digital marketing primarily focuses on attracting customers through small devices such as tablets, smartphones, and laptops.
Hoardings are about as far as can be from this channel. They are imposing, huge and command attention. They cause even non-interested walkers to stop and stare for a few seconds. Often, those few seconds are enough to fulfill the purpose. Hoardings overwhelm the field of vision and their contents are more remembered.
Widest Reach
There is a reason that hoardings are one of the oldest methods of marketing. With hoardings, you don’t cater to the target audience but to the mass audience. Every viewer irrespective of age, race, income status and gender, sees the hoarding. This ensures that high costs of hoarding spread over the widest possible audience. In marketing, how many eyes you reach is as important a goal as how many sales you generate.
Lead Generation
All those eyes and views have tangible results because they create leads. Hoardings are among the top performing marketing methods for lead generation. This is because hoardings are a dominant marketing method without being intrusive. They are commanding without being aggressive. People take notice when there is a new hoarding about an upcoming product or service. It arouses natural curiosity and interest. This creates more lead and interested customers. The simple combination of text with images is one which still influences many people.
24/7 Availability
Unlike other targeted marketing methods, hoardings are available 24/7 round the clock. Targeted digital marketing is inherently expensive. The more you narrow down your audience, the more expensive it gets. Traditional marketing like posters or banners are also available 24/7 but don’t have that wide a reach as hoardings.
Hoardings offer the best of both worlds and are available all the time. This means your business will not have to pay extra for it to be displayed. It will remain on display until the weeks or months on contract are not over. Audiences will be consistently exposed to it. This creates familiarity and helps audiences commit your brand to memory. Audiences will be more compelled to check your business out.
Conclusion
BeBold Signs is the best contractor for your hoarding needs. Our designed billboards are displayed at the most premium locations to bring in large audiences. Our experts have finely tuned the skill of hoarding design and how to deliver the most effective marketing.
Visit our website for more details on our hoarding design services.