Even with all the online marketing tools, inventive real estate yard signs are still the best way to build your client base and get your name out there. Potential house hunters may not see your online listings or follow you on social media, but they will drive around the neighborhood and see your real estate yard sign. If it’s designed well, it will stick in their head, and you’ll be the first agent they’ll call. Here are some of the current real estate sign designs and trends.
Know Your Audience in Your Real Estate Community
Knowing your target audience will help you in knowing how to design your real estate sign and where to place them. For example, if you’re selling homes in a historic neighborhood, consider a wood colonial post yard sign, with the agent’s rider below. If you’re selling waterfront homes, consider placing your sign near the neighborhood canal or river. It’ll get the conversation started.
Use Your Brand Logo in the Real Estate Sign
It’s important to use your signature colors and brand logo on a real estate sign. You want it to stand out. However, it’s just as important that the agent’s or broker’s name stands out as that is who clients will call. Consider putting the agent’s name in a separate rider and in a larger font.
Use Photos of the Real Estate Agent or Interiors
Use a high-quality headshot of yourself so potential clients will recognize you as the real estate agent they want to speak to. Add some beautiful interior photos of the house for sale to get potential house hunters curious.
Modern Colonial Post Yard Posts Are Trending
The colonial post sign is a classic, but many sign companies, including Be Bold Sign Company are modernizing it for real estate signs nowadays. Modern real estate signs combine bold colors and lettering to make the agent’s rider stand out among the competition.
The New Real Estate Sign, the Round Compass
Round real estate signs are a compelling shape and different from most of the competition. If you put shiny white lettering on a bold, black background, it will entice your clients. Use some LED lighting with your sign and you’ll be ahead of the game.
Be Bold Sign Studios specializes in making a variety of real estate signs. We can make design signs including your real estate agency, the agent, and your contact information. We can also create for sale and open house signs. Please contact us at 571-441-2800 for all of your real estate sign needs.