Vinyl floor graphics and decals have gained popularity in grocery stores and convenience stores, especially when marketing sale items. Typically, sales may increase by 20-30 % more at stores using floor decals and graphics.
What are Floor Decals & Graphics?
Floor graphics and decals are created out of high-quality vinyl material with a special adhesive that won’t wreck your floor surface when you attach it. Be Bold Sign Studio uses bright colorful ink and can make your floor decal in any shape and style to showcase your brand or a specific sales product.
Why are Floor Decals Effective?
Many people still look downward occasionally to make sure they don’t trip on something. This theory is especially true while pushing a shopping cart through a grocery store. It helps to keep your floor decal design fun and colorful since it has to grab customers’ attention quickly. If it’s creative and fun, such as using spilled snacks or animation within the design, more customers will stop and contemplate buying it.
Floor Decals are Cost Effective
Floor decals are cost effective since they often increase sales of discounted products by up to 20 to 30 percent. It’s also easy since you can trade out floor decals and graphics for whichever product you’re promoting.
Ideal Placement for Floor Decals
If you want many customers to see your floor decals and graphics, place them in an area where they can withstand heavy foot and cart traffic and still look brand-new. It helps by having them printed on a material that is both scratch and slip resistant but also keep these tips in mind:
- Place them by sale items.
- Place floor decals in an area where customers can take fun selfies with them.
- Place the floor decals by the entrance of the store.
Other Venues that Use Vinyl Floor Graphics and Decals
While grocery stores are the most popular place for floor graphics and decals, they are not the only venue for them. These venues also use them to promote products or direct patrons. Some warehouse companies may even use floor decals to warn them workers of dangerous hazads.
- Shopping Malls
- Museums and Exhibit Halls
- Movie Theaters
- Sporting Venues
- Warehouse and Manufacturing plants
Be Bold Sign Studio specializes in modern and creative floor decals and graphics. If you’re interested in discussing a design for your store or venue, please contact us at (571) 441-2800.